Pink for the Cure
OPI Supports Breast Cancer Awareness with Sixth Annual Pink of Hearts Promotion
OPI announces the launch of its sixth annual limited edition Pink of Hearts promotion, featuring the classic pale pink shade I Think in Pink and the new sparkle-packed hue You Glitter Be Good to Me. This duo pack is designed to raise awareness and funds for breast cancer research and support. In 2012, OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen for the Cure®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada.
“Organizations like Susan G. Komen and Rethink Breast Cancer offer hope to everyone whose lives have been touched by breast cancer, and OPI is proud to aid these organizations’ global effort in eliminating this disease,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Breast cancer afflicts millions of women worldwide, and Pink of Hearts is OPI’s way of creating new visibility to honor those who have valiantly battled breast cancer, and support those who continue to fight.”
Pink of Hearts 2012 includes two shades sold in one pack – the pale pink I Think in Pink and the vibrant You Glitter Be Good to Me. This sparkly lacquer is packed with both micro and macro glitters in pink and magenta, and can be worn alone or layered on top of I Think in Pink. Each bottle of I Think in Pink and You Glitter Be Good to Me nail lacquer has a special pink-ribbon cap wrap in support of breast cancer awareness.
Both lacquers in the Pink of Hearts 2012 duo pack contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.
Pink of Hearts 2012 will be available September and October 2012 at Professional Salons, including Beauty Brands, Beauty First, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $14.95 ($20.95 CAN) suggested retail.