I thought it was interesting and went and checked the site out. I'd actually been wanting to possibly color my hair for a while just wasn't sure what I wanted to do. When I went to their site, you have the ability to chat with a colorist or do this really great quiz called the color advisor which you can find here. So I did the color advisor and picked out a color called Palermo Black.
(BTW- if you click on the Madison Reed button over in the right column, you get $15 towards your first box!)
check after the jump for the rest of the story and the pictures!